Campaign
Social media
Al Dente In-House Studios
Carrera Lady Campaign
The new TAG Heuer Carrera Lady features the confident and daring brand ambassador Cara Delevingne. In the new campaign, Cara personifies an elegant and determined woman who lives life to the full, with the self-assurance of a racing driver at high speed and a luxury watch to match her lifestyle. The print campaign is supplemented online with specific content and images to further enhance the TAG Heuer’s positioning in the global market for women’s luxury watches.
Creative direction, Direction & Production: AL DENTE
Photographer: PAUL WETHERELL
Styling: GILLIAN WILKINS
Hair: MARA ROSZAK
Make up: MOLLY STERN
Model: CARA DELEVINGNE
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