Tag Heuer

Print
Film
Social media
Al Dente Studio
Print
Film
Social media
Al Dente Studio

Carrera Lady Campaign

The new TAG Heuer Carrera Lady features the confident and daring brand ambassador Cara Delevingne. In the new campaign, Cara personifies an elegant and determined woman who lives life to the full, with the self-assurance of a racing driver at high speed and a luxury watch to match her lifestyle.The print campaign is supplemented online with specific content and images to further enhance the TAG Heuer’s positioning in the global market for women’s luxury watches.

Creative direction, Direction & Production: AL DENTE

Photographer: PAUL WETHERELL

Styling: GILLIAN WILKINS

Hair: MARA ROSZAK

Make up: MOLLY STERN

Model: CARA DELEVINGNE

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