Ginori 1735, New Table Manners: Back To School

Al Dente paired up with Ginori 1735 for The New Table Manners, a winking campaign in which the Maison’s Diva porcelain collection is the whimsical centerpiece.

Divided into seasonal chapters tied to key calendar moments, the campaign reinterprets the classic codes of hosting through bold gestures that reflect the playful spirit of the Diva collection.

The story begins with ‘Back to School,’ a joyfully chaotic take on a return to habitual routines. Through subverting luxury consumers’ expectations around the purpose of beautiful porcelain, Ginori 1735 creates a memorable, colourful impact.