Boucheron, Impermanence High Jewelry
Depicting the impermanence of nature, so that it can last forever.
Photographer
- Julien Martinez Leclerc
Still life photographer
- Charles Nègre
Directors
- Antoine Asseraf & René Habermacher
DOP
- Bernard Jallet
DOP still life
- Arnaud Thebaud
Set designer
- Anna Piasek
Stylist
- Virginie Benarroch
Hair stylist
- Karim Belghiran
Makeup artist
- Céline Martin
Nail artist
- Jessica Trochut
Models
- Ala Tubilewicz
- Finn Collins
- Noemi Kassa
- Darron Clark
- Jeranimo Van Russel
For Boucheron’s 2025 Carte Blanche collection ‘Impermanence,’ Creative Director Claire Choisne has crafted six botanical compositions of glittering diamonds and unexpected materials.
Al Dente was proud to accompany the Maison in creating a campaign that evokes the complete cycle of nature, from the pure light seen in ‘Composition n°6’ to the total darkness of ‘Composition n°1.’
Utilising light and shadow to depict moments frozen in time, we set out to produce an innovative campaign that does justice to the intricate beauty of these High Jewelry pieces.
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