Pucci, Holiday Campaign '25

Retro editorials come alive with contemporary Pucci flair.

Model

  • Irina Shayk

Director

  • Columbine Goldsmith

Casting Director

  • Piergiorgio Del Moro

Hair

  • Ryan Mitchell

Make up

  • Min Kim

Stylist

  • Jacob Kjeldgaard

Creative Direction and Production

  • Al Dente Paris

For the 2025 Holiday Season, Al Dente joined Pucci's Creative Director Camille Miceli to create a campaign spotlighting the House’s iconic printed silk scarves. 

play

Starring Irina Shayk and directed by Columbine Goldsmith, the content series explores the endless ways Pucci’s scarves can transform, imagining bold new takes on famous ‘70s magazine covers.

Pucci, Holiday Campaign '25, Al Dente, 2025
Pucci, Holiday Campaign '25, Al Dente, 2025
Pucci, Holiday Campaign '25, Al Dente, 2025
Pucci, Holiday Campaign '25, Al Dente, 2025
Pucci, Holiday Campaign '25, Al Dente, 2025
Pucci, Holiday Campaign '25, Al Dente, 2025

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