Pucci, L'Alba Show SS26

For L'Alba, Pucci's Spring Summer 2026 show staged in the Grotta dei Cordari in Ortigia, Al Dente developed and executed a complete content ecosystem surrounding the collection. From location scouting and talent selection to creative coordination, production, and post- production, the project extended far beyond catwalk, transforming the show into a living moment. 

Designed to bring audiences closer to the world of L'Alba, the content strategy unfolded through multiple entry points: the craft, the fittings, the looks, the creative process, the personalities behind the collection, and the unique setting that shaped its atmosphere.

Across three days of production, six dedicated teams captured the show from different perspectives, generating more than 200 pieces of content across backstage, fittings, social-first formats, photography, film, and runway storytelling.

The result was a multi-layered portrait of L'Alba, with a consistency across every platform, achieving over a million views.