Boucheron

Boucheron, Icons Campaign

Setting the stage for a new era of a Maison steeped in heritage.

Photographer

  • David Sims

Movement director

  • Ryan Chappell

Film direction

  • Al Dente Paris

Stylist

  • Emmanuelle Alt

Models

  • Anja Rubik
  • Ludwig Wilsdorff

Hair stylist (print)

  • Duffy

Hair stylist (video)

  • Olivier Schawalder

Makeup artist (print)

  • Lucia Pieroni

Makeup artist (video)

  • Christelle Cocquet

Manicure

  • Alexandra Janowski

Creative direction

  • Al Dente Paris
Boucheron, Icons Campaign, Al Dente, 2024
Boucheron, Icons Campaign, Al Dente, 2024

Al Dente accompanied Boucheron for the monumental “Icons” campaign. Released globally via a wide array of touchpoints, the David Sims-shot campaign consisted of avant-garde, innovative, and legacy-filled visuals that represented both the Boucheron of yesterday and tomorrow.

Boucheron, Icons Campaign, Al Dente, 2024
Boucheron, Icons Campaign, Al Dente, 2024

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