Acqua di Parma, 110th Anniversary

Al Dente accompanied Acqua di Parma through an intricate series of chapters decoding the stories and symbols behind the beloved Italian fragrance Maison. Looking back all the way to 1916, we dove into the brand’s archives to retell the stories behind their iconic Art Deco bottle, their brand’s particular yellow hue, the origins of founder Baron Carlo Magnani – and of course Parma itself, the city that’s made it all possible.