Versace, SS 22 Campaign

For the release of Versace’s 2022 Spring Summer watch collection, Al Dente brought together film director Drew Vickers and photographer Charles Nègre to create a campaign that bridges temporal dimensions.

Visions of antiquity blend into the bright colors and bold looks of today – and tomorrow – as the camera turns, mimicking the cyclical motion of the watchhand. 

Thus, much like the House of Versace, known for its muse Medusa – which is also the namesake of this collection – the campaign revolutionizes the motifs of the past, bringing them forward through time.

In this way, the campaign strives to project an aspirational future that nonetheless remains classically Versace.