Mugler, Olfactive Lunch

Following Paris Fashion Week FW26, Mugler invited a curated circle of friends to discover its fragrance universe through an exclusive lunch at Le Bonnie Club in Paris.

Conceived as an immersive olfactive experience, the event reimagined fragrance discovery as a sensory journey. Every course and detail was thoughtfully designed to echo the singularity that defines Mugler's universe.

Inspired by Mugler's iconic summer fragrance pairings, the experience celebrated scent beyond the bottle. Through a rich visual language of deep red and copper tones, the event explored the interplay between floral and gourmand notes, translating olfactory sensations into a multi-sensory environment.

From the conception to the orchestration of the entire activation, the objective was to create a space where fragrance became the central storytelling device, letting guests move through Mugler's world in a way that felt entirely unexpected.

The guest list brought together a dynamic mix of international talent, including beauty entrepreneur Olivia Jade, fashion personality Ashtin Earle, beauty influencer Danielle Marcan, and global fashion icon Heart Evangelista.

From the scenography to the culinary narrative, every detail was built by Al Dente to embody Mugler’s codes. The result was an intimate, high-impact collision of fragrance and fashion, where scent didn’t just linger—it owned the room.