Chopard, l'Heure du Diamant
Our vision for The Maison Chopard: revealing time as a metaphor for transformation — a poetic journey from bud to bloom, from potential to radiance.
Photographer
- Ethan James Green
Model
- Bella Hadid
Stylist
- Malina Joseph Gilchrist
DOP
- Tristan G. Sheridan
Makeup artist
- Sam Visser
Hair stylist
- Jawara
Creative direction & production
- Al Dente
With L’Heure du Diamant, Al Dente imagined a campaign where each watch becomes a blossoming jewel — the embodiment of feminine radiance in motion. Through poetic visuals and symbolic storytelling, time unfolds not just in hours, but in moments of becoming.
Every image becomes a suspended moment, where light, texture and emotion echo the delicate artistry of high watchmaking. A tribute to inner light, to elegance in bloom, to feminity. Her time to shine. Her time to become.
