Loro Piana, Chronicles

Al Dente accompanied Loro Piana on ‘Chronicles,’ a campaign that unravels the moments and symbols at the heart of the Italian Maison, one story at a time. Through each piece of content we created, ‘Chronicles’ evolves to show new facets of the Maison – not unlike how when you can look at Loro Piana knitwear, new details emerge the longer you look.