Loro Piana, Chronicles
Creating a multimedia content series to dive into a 100 years of history.
Creative direction & production
- Al Dente Paris
Al Dente accompanied Loro Piana on ‘Chronicles,’ a campaign that unravels the moments and symbols at the heart of the Italian Maison, one story at a time. Through each piece of content we created, ‘Chronicles’ evolves to show new facets of the Maison – not unlike how when you can look at Loro Piana knitwear, new details emerge the longer you look.
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