Pomellato, Art of Nudo

This campaign presents a fun, upbeat take on the product origin story. To recount the work behind the Art of Nudo, we separated its process of creation into steps. On one hand, this focus on the process allowed Al Dente to break the brand’s story down into the bite-sized content required for social media success. 

But perhaps more importantly, this patchwork product story reinvigorates Pomellato’s branded storytelling. Followers are reminded of the artistry, the artisanship, and the innovation that Pomellato pours into the design of each creation. 

To reproduce this creation process, the campaign universe combines the structured visual language of design drafting with the whimsy and surprise of artistic creativity. 

A perfect marriage of story elements to revivify Pomellato Art of Nudo both online and everywhere else.