Serge Lutens

Al Dente Studio
Social media
Al Dente Studio
Social media

Instagram Content Factory

Serge Lutens is the quintessential master perfumer. His aesthetic sense is beautifully reflected in the unique nature and quality of his fragrances. The eponymous brand is infused with the perfumer’s artistic vision and character. The Instagram content strategy has been redeveloped to better express the brand’s olfactory and visual universe.

Creative Direction, Production & Photographer: Al Dente

Set Design: Anaick Lejart & Ella Perdereau

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