XO LIMITED EDITION CAMPAIGN
Rémy Martin has called upon the French wrought iron craftsman and Maître d’art Steaven Richard to create a limited edition for its illustrious XO cognac, in homage to craftsmanship and art creation. The short Remy Martin XO film plays on gestures, colours and textures to establish parallels between the creative universe, the savoir-faire and the traditions shared by the two houses and integral to today’s living heritage. A set of 50 Instagram-specific pieces of content follows the process of craftsmanship, including the completion of a 2x2m anamorphic installation in brass that reveals the famous house’s centaur motif.
Creative direction, Direction & Production: Al Dente
Photographer: Leonard Méchineau
Set Design: Sébastien Michelini & Anaick Lejart