The Emilio Pucci SS20 campaign celebrates the unique heritage of the maison's vacations. French photographer Arnaud Lajeunie shot scenes of a dream-like mood, tribute to Pucci's legendary pool parties. Olivia Vinten, moving gracefully in loose shapes and bright colours is captured in an architectural landscape under the blazing sunlight.
The print campaign is further emphasised in a digital campaign, which includes a series of dedicated Instagram video clips that follow the Pucci girl in her privacy for a wistful encounter.
Creative Direction & Production: Al Dente
Photographer: Arnaud Lajeunie
Stylist: Haley Wollens
Hair: Paolo Soffiatti
Make-up: Siobhan Fulong
Model: Olivia Vinten