WINTER GAMES 2022
Since 1932, Omega has fulfilled the role of Official Timekeeper at the Olympic Games. Time, technique, lines and curves...are all similarities that bring together the worlds of sport and fine watchmaking. For this year’s winter games, Al dente accompanied Omega in their social media activation through content production in line with their WeMeasure campaign. Assets created include still life imagery, ambassador interviews, a heritage video, an Instagram filter and templates that were used by their team on-site for record-breaking and medalists.
Photography: Maxime Guyon
Set design: Sébastien Michelini