PR & Influencer objects
Bella Press Kit
BELLA PRESS & INFLUENCER KIT. Following Nina and Luna, the fragrance Bella is launched to complete Nina Ricci’s Les Belles de Nina collection. On this occasion, Al Dente created a press kit in the shape of a fairy-tale book telling the story of Nina, Luna and Bella. It contains a crown-shaped brooch studded with rhinestones, inviting journalists to join the #PrincessLife movement. An influencer kit was also devised for the launch, containing a real crown, Bella earrings and various goodies: badges, stickers and a USB stick, all embellished with drawings by the illustrator AnaStrumpf.