Bella Press Kit
BELLA PRESS & INFLUENCER KIT
Following Nina and Luna, the fragrance Bella islaunched to complete Nina Ricci’s Les Belles de Nina collection. On this occasion, Al Dente created a press kitin the shape of a fairy-tale book telling the story of Nina, Luna and Bella. Itcontains a crown-shaped brooch studded with rhinestones, inviting journaliststo join the #PrincessLife movement. An influencer kit was also devised for thelaunch, containing a real crown, Bella earrings and various goodies: badges,stickers and a USB stick, all embellished with drawings by the illustrator AnaStrumpf.