Nina Ricci

Edition
Edition

Bella Press Kit

BELLA PRESS & INFLUENCER KIT

Following Nina and Luna, the fragrance Bella islaunched to complete Nina Ricci’s Les Belles de Nina collection. On this occasion, Al Dente created a press kitin the shape of a fairy-tale book telling the story of Nina, Luna and Bella. Itcontains a crown-shaped brooch studded with rhinestones, inviting journaliststo join the #PrincessLife movement. An influencer kit was also devised for thelaunch, containing a real crown, Bella earrings and various goodies: badges,stickers and a USB stick, all embellished with drawings by the illustrator AnaStrumpf.

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