L'Occitane en Provence

Print
Film
Social media
Branding
Print
Film
Social media
Branding

Mother's day campaign

With Mother Nature, L’Occitane is celebrating the transmission from mother to daughter, around nature.The campaign features Salimata, producer of shea butter in Burkina Faso, and Pascale, producer of immortelle flowers in Corsica, each accompanied by her daughter. This 360° campaign is displayed on billboards, print, points of sale, and online. On social media, through video testimonials, women talk about the ties that unite them, and what connects them to nature.

Creative direction, Direction& Production: Al Dente

Photographer: Lee Whittaker

Stylist: Louise Ford

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