Mother's day campaign
With Mother Nature, L’Occitane is celebrating the transmission from mother to daughter, around nature.The campaign features Salimata, producer of shea butter in Burkina Faso, and Pascale, producer of immortelle flowers in Corsica, each accompanied by her daughter. This 360° campaign is displayed on billboards, print, points of sale, and online. On social media, through video testimonials, women talk about the ties that unite them, and what connects them to nature.
Creative direction, Direction& Production: Al Dente
Photographer: Lee Whittaker
Stylist: Louise Ford