Kering’s new website strengthens the French luxury group’s positioning, and reflects the founding values of the group and its houses. The digital platform clearly assert the group’s leadership by offering strong imagery, video and editorial content to highlight its commitment to creativity and imagination. Kering.com draws on expert content to provide easily accessible and relevant information to each target audience. Its fluid ergonomic design ensures an aspirational, intuitive, and efficient online experience, and pays particular attention to recruiting new talents. Its homepage highlights news from Kering and its luxury houses, engaging with their audiences through stylish images, video and dashboards in the spirit of social media. And, by taking a playful look at daily life in the headquarter, the new Kering brand film “Empowering Imagination” unleashes the full potential of children’s creative spirit.
Creative Direction & Production: Al Dente
Technical development: Disko
Creative direction, Direction & Production: Al Dente
Photographer: Francesco Brigida
Styling: Victoire Simmoney
Grooming: Ramona Esbach