Jimmy Choo

Film
Print
Social media
Film
Print
Social media

Urban Hero Campaign

Jimmy Choo creates a new masculine fragrance with the unveiling of Urban Hero, an ode to the mysterious and confident Jimmy Choo man. Celebrating the intensity and contrasts of modern masculinity, working with the codes of street art, this campaign has been leveraged through all of Jimmy Choo’s touch points. #UrbanHero puts in the forefront the artist L'Atlas, as we follow him in the night, creating an art piece. To further enhance the storytelling, the audience is invited to an exclusive interview with the artist in his studio. An #UrbanHero digital activation strategy has been developed to amplify the message of the campaign.

Creative Direction, Direction & Production: Al Dente

Photographer: Geordie Wood

Stylist: Benoit Martinengo

Set Design: Miguel Bento

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