Urban Hero Campaign
Jimmy Choo creates a new masculine fragrance with the unveiling of Urban Hero, an ode to the mysterious and confident Jimmy Choo man. Celebrating the intensity and contrasts of modern masculinity, working with the codes of street art, this campaign has been leveraged through all of Jimmy Choo’s touch points. #UrbanHero puts in the forefront the artist L'Atlas, as we follow him in the night, creating an art piece. To further enhance the storytelling, the audience is invited to an exclusive interview with the artist in his studio. An #UrbanHero digital activation strategy has been developed to amplify the message of the campaign.
Creative Direction, Direction & Production: Al Dente
Photographer: Geordie Wood
Stylist: Benoit Martinengo
Set Design: Miguel Bento