Women SS18 Campaign
A tropical ambiance, unexpected and futuristic silhouettes and omnipresent accessories inspire the Fendi SS18 film.The digital campaign brings the mischievous world of Fendi to life by focusing on seven themes that play up the house-style in prints, bags, glasses, and even shoes. A series of Instagram-specific short edits and still-lifes display accessories from the new collection.
Creative Direction, Direction & Production: Al Dente
Styling: Pau Avia
Hair: Paolo Soffiatti
Make up: Mathias Van Houff
Set Designer: Laure & Antoine
Models: Haley Baldwin, Barbara Palvin