Fendi

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Film
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Social media

MEN SS18 Campaign

Italian teleworking, Fendi style: imagine a desk and computer in the sand on a sunny Mediterranean seashore, and the cool waves lapping at your feet. The Fendi Men SS18 campaign plays with the codes of corporate life featuring a young hedonistic executive, with an unmistakably 1970s aesthetic. A series of Instagram-specific still-lifes and short videos supplement the campaign, featuring accessories from the new collection.

Creative Direction, Direction & Production: Al Dente

Photographer: Ethan James Green

Styling: Juliana Ganio

Hair & Make up: Matt Mulhall

Set Design: Victoria Salomoni

Model: Dylan Fender

Casting Director: Piergiorgio Del Moro

Music: "New Love" by Diaz

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