MEN SS18 Campaign
Italian teleworking, Fendi style: imagine a desk and computer in the sand on a sunny Mediterranean seashore, and the cool waves lapping at your feet. The Fendi Men SS18 campaign plays with the codes of corporate life featuring a young hedonistic executive, with an unmistakably 1970s aesthetic. A series of Instagram-specific still-lifes and short videos supplement the campaign, featuring accessories from the new collection.
Creative Direction, Direction & Production: Al Dente
Photographer: Ethan James Green
Styling: Julian Ganio
Hair & Make up: Matt Mulhall
Set Design: Victoria Salomoni
Model: Dylan Fender
Casting Director: Piergiorgio Del Moro
Music: "New Love" by Diaz
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