Fendi

Italian teleworking, Fendi style: imagine a desk and computer in the sand on a sunny Mediterranean seashore, and the cool waves lapping at your feet. The Fendi Men SS18 campaign plays with the codes of corporate life featuring a young hedonistic executive, with an unmistakably 1970s aesthetic. A series of Instagram-specific still-lifes and short videos supplement the campaign, featuring accessories from the new collection.