Fendi

Print
Film
Social media
Print
Film
Social media

Men SS17 Campaign

With its swimming pool and late 1960s Californian villa, the new Fendi Men SS17 film is a reincarnation of the prosperous, sun-drenched world of society photographer Slim Aarons.The West Coast spirit of the digital campaign features a highly visual poolside ambiance reminiscent of a David Hockney painting, including diving board and palm trees on a turquoise background. The digital campaign comprises a film and a series of social media-specific mini videos.

Creative Direction, Direction & Production: Al Dente

Photographer: Mel Bles

Styling: Julian Ganio

Model: Miles Mc Millan

Casting Director: Piergiorgio Del Moro

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