Campaign
Social media
Men SS17 Campaign
With its swimming pool and late 1960s Californian villa, the new Fendi Men SS17 film is a reincarnation of the prosperous, sun-drenched world of society photographer Slim Aarons. The West Coast spirit of the digital campaign features a highly visual poolside ambiance reminiscent of a David Hockney painting, including diving board and palm trees on a turquoise background. The digital campaign comprises a film and a series of social media-specific mini videos.
Creative Direction, Direction & Production: Al Dente
Photographer: Mel Bles
Styling: Julian Ganio
Model: Miles Mc Millan
Casting Director: Piergiorgio Del Moro
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