Campaign
Social media
SS18 Campaign
Emilio Pucci SS18 prints and motifs dance gently in a turquoise blue pool, playfully bending the laws of physics. The digital campaign is inspired by the aquatic world of the artist Leandro Erlich, featuring a mermaid apparently floating at the bottom of the pool. The integrated campaign is supplemented with Instagram content featuring backstage videos, images and still-lifes.
Creative Direction, Direction & Production: Al Dente
Photographer: Mel Bles
Styling: Belen Casadevall
Hair: Karim Belghiran
Make up: Marie Duhart
Set Design: Sophear
Model: Valery Kaufman