Emilio Pucci

Print
Film
Social media
Print
Film
Social media

SS18 Campaign

Emilio Pucci SS18 prints and motifs dance gently in a turquoise blue pool, playfully bending the laws of physics.The digital campaign is inspired by the aquatic world of the artist Leandro Erlich, featuring a mermaid apparently floating at the bottom of the pool. The integrated campaign is supplemented with Instagram content featuring backstage videos, images and still-lifes.

Creative Direction, Direction & Production: Al Dente

Photographer: Mel Bles

Styling: Belen Casadevall

Hair: Karim Belghiran

Make up: Marie Duhart

Set Design: Sophear

Model: Valery Kaufman

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