HOLIDAY SEASON CAMPAIGN
Devialet entrusted Al Dente to create its 2020 Holiday Season campaign starring the Iconic Phantom Premier and the Phantom Reactors, and its latest launch: the Devialet Gemini.
The campaign is pushing Devialet’s bold tone of voice with unusual claims such as « Aim high for your resolutions », « The only gift you will be glad to get twice. » or « Only let the good vibes in », highlighting the high end quality of the brand.
Creative direction, direction, photography and production: AL DENTE
Director of photography: Etienne Burguy
Music & Sound design: Sacha Sieff