Three young women are dancing happily in the sunny countryside, when suddenly a swarm of Happy Diamonds swoops in to join them. The digital campaign is filmed in black & white. The only touch of colour is the golden yellow of the settings. The "Happy Diamonds" short film is infused with nature, femininity and poetry, three values dear to Chopard. The Instagram content, reflecting the feel of the film picks up on the slogan: "Little diamonds do great things."The campaign is further supplemented in print, with a press kit and an advertisement.
Art direction & Production: Al Dente
Director: Al Dente
Styling: Belen Casadevall
Make up: Mathias Van Hoof Stills: Molly SJ Lowe
Hair: Louis Ghewy
Model: Arizona Muse
Music: KazyLambist "On You"