10th anniversary press kit
The floral Chloé Eau de Parfum is instantly recognisable by its cotton ribbon and vintage design. For its 10th anniversary, a collector's box has been created, revealing lovely treasures imbued with nostalgia and femininity: black & white images of past campaigns, stolen backstage shots from the anniversary film, still-lifes, roses, a duo of rings, all presented in a retro press kit made of beige canvas.
Creative Direction, Direction & Production: Al Dente
Photographer: Marton Perlaki
Set design: Lily Marthe