Boucheron

For this new High Jewelry collection called "Holographique", Boucheron was again drawn by a quest of innovation and creativity. Boucheron brought a new meaning to the concept of light by capturing its very essence, color. Every piece is like a prism that catches the complexity of light and represents many colors held within it. Al Dente has developed a short craftsmanship film with Claire Choisne explaining her vision. It is also supported by fashion stills, stills lives and socials clips, each of them representing a single jewelry thematic, activated on all the Maison touch points.