For this new High Jewelry collection called "Holographique", Boucheron was again drawn by a quest of innovation and creativity.
For many years, the House has searched for the significance of colors by diving deeper into the concept of light and its impact on people's lives. A solution with a radical and euphoric launch was found, shaking High Jewelry codes. Boucheron brought a new meaning to the concept of light by capturing its very essence, color. Every piece is like a prism that catches the complexity of light and represents many colors held within it. Al Dente has developed a short craftsmanship film with Claire Choisne explaining her vision. It is also supported by fashion stills, stills lives and socials clips, each of them representing a single jewelry thematic, activated on all the Maison touch points.
Photographer : Arnaud Lajeunie
Stylist : Virginie Benarroch
Models : Gemma Francis Burnett, Ludwig Wilsdorff
Movement Director : Eric Christison
Hair : Laurent Philippon
Make up : Cécile Paravina
Manucure : Alexandra Janowski