Boucheron

Social media
Film
Social media
Film

'HOLOGRAPHIQUE' COLLECTION

For this new High Jewelry collection called "Holographique", Boucheron was again drawn by a quest of innovation and creativity.

For many years, the House has searched for the significance of colors by diving deeper into the concept of light and its impact on people's lives. A solution with a radical and euphoric launch was found, shaking High Jewelry codes. Boucheron brought a new meaning to the concept of light by capturing its very essence, color. Every piece is like a prism that catches the complexity of light and represents many colors held within it. Al Dente has developed a short craftsmanship film with Claire Choisne explaining her vision. It is also supported by fashion stills, stills lives and socials clips, each of them representing a single jewelry thematic, activated on all the Maison touch points.

Photographer : Arnaud Lajeunie

Stylist : Virginie Benarroch

Models : Gemma Francis Burnett, Ludwig Wilsdorff

Movement Director : Eric Christison

Hair : Laurent Philippon

Make up : Cécile Paravina

Manucure : Alexandra Janowski

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