Boucheron

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Campaign
Social media
Campaign

"HOLOGRAPHIQUE" COLLECTION

For this new High Jewelry collection called "Holographique", Boucheron was again drawn by a quest of innovation and creativity. Boucheron brought a new meaning to the concept of light by capturing its very essence, color. Every piece is like a prism that catches the complexity of light and represents many colors held within it. Al Dente has developed a short craftsmanship film with Claire Choisne explaining her vision. It is also supported by fashion stills, stills lives and socials clips, each of them representing a single jewelry thematic, activated on all the Maison touch points.

Photographer : Arnaud Lajeunie

Stylist : Virginie Benarroch

Models : Gemma Francis Burnett, Ludwig Wilsdorff

Movement Director : Eric Christison

Hair : Laurent Philippon

Make up : Cécile Paravina

Manucure : Alexandra Janowski

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