Boucheron Fitting Room gives us, once again, a taste of freedom. Freedom of women and style, always with a playful spirit. A trying-on session bursting with energy. AlexaChung tries on articles of clothing in front of the mirror, in the decor of a very Boucheron fitting room, until she finds the perfect match. The video content is a mix of shots where the mirror is the camera and selfie-style shots with rhythmic editing. The photo content is shot from a wide angle, as the model poses in front of the two-way mirror, with energy and attitude.
CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE
PHOTOGRAPHER: LAURA JANE COULSON
MODELS: ALEXA CHUNG & NOUR ARIDA
STYLIST: VIRGINIE BENARROCH
HAIR STYLIST: ALEXANDRY COSTA