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Fitting Room

Boucheron Fitting Room give us, once again, a taste of freedom. Freedom of women, of style, always with a playful spirit. 

A trying-on session bursting with energy. Alexa Chung tries on pieces in front of the mirror, in the decor of a very Boucheron fitting room, until she finds the perfect match. The video content is a mix of shots where the mirror is the camera and selfie-style shots with a rhythmic editing. The photo content is shot from wide angle, the model poses in front of the two-way mirror, with energy and attitude.

CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE

PHOTOGRAPHER: LAURA JANE COULSON

MODELS: ALEXA CHUNG & NOUR ARIDA

STYLIST: VIRGINIE BENARROCH

HAIR STYLIST: ALEXANDRY COSTA

MAKEUP: GREGORIS

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