Filmed on the grounds of a seemingly abandoned funfair at night, with deserted alleys of stands, rides and carousels, the Ami Spring Summer 22 show, “L’Échappée" Belle, is reminiscent of our once empty cities in lockdown. An allegory to freedom, the need of connecting and gathering together again inspired Alexandre Mattiussi to showcase the collection in a mysterious, suspended, almost surreal setting. Carefree and electric, Ami Spring Summer 22 collection highlights the effortless Parisian chic, the concept of a wardrobe, expressive and wearable.
CREATVE DIRECTION, DIRECTION, PRODUCTION: AL DENTE
DIRECTOR OF PHOTOGRAPHY: BERNARD JALLET
STYLING: CARLOS NAZARIO
SOUNDTRACK: DONATO DOZZY, ANAA CARAGNANO, PINO DONAGGIO
MAKE UP: ADRIEN PINAULT
HAIR: SHON HYUNGSUN JU