AMI PARIS

Social media
Social media

AMI DE COEUR

In French, Ami de Cœur means friend of the heart, as in best, dearest friend. The Ami de Cœur was originally the signature of Alexandre Mattiussi, one he has used ever since he was a child to sign letters or drawings.
A fun and distinctive symbol, the A is the initial of Alexandre Mattiussi, while the heart represents the values upon which he founded Ami: joy, friendship, inclusion and authenticity.
Al Dente created social content photos and videos to support on social medias the first Ami de Cœur campaign.


CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE

PHOTOGRAPHER: ANTONI CIUFO

STYLIST: MANON HVEJSEL SARRON

HAIR STYLIST: MICHAEL DELMAS

MAKEUP : CAROLINE FENOUIL

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