AMI DE COEUR
In French, Ami de Cœur means friend of the heart, as in best, dearest friend. The Ami de Cœur was originally the signature of Alexandre Mattiussi, one he has used ever since he was a child to sign letters or drawings.
A fun and distinctive symbol, the A is the initial of Alexandre Mattiussi, while the heart represents the values upon which he founded Ami: joy, friendship, inclusion and authenticity.
Al Dente created social content photos and videos to support on social medias the first Ami de Cœur campaign.
CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE
PHOTOGRAPHER: ANTONI CIUFO
STYLIST: MANON HVEJSEL SARRON
HAIR STYLIST: MICHAEL DELMAS
MAKEUP : CAROLINE FENOUIL