Social media
Campaign
FW21 SHOWS EDITORIAL
For their special Fall-Winter 2021 editorial,Vogue Hommes entrusted Al Dente to create a film highlighting the best seasonal fashion looks with the most exciting social media trends. "Paris is our house" presents sceneries portrayed like digital paintings, each inspired by a trend and in line with the Vogue Hommes vision. A perfect mix between filmmaking and popular effects used on social media tricks. This group of cool kids unleash their energy, while making Paris their “home”, over a spring backdrop with music by Max Richter. Composed of a long edit movie and 15 video pills, the campaign reveals freedom, creativity and the best in fashion. This engaging content is also designed to fuel Vogue Hommes' new TikTok account.
CREATIVE DIRECTION: AL DENTE & HUGO COMPAIN
DIRECTION & PRODUCTION: AL DENTE
CHOREOGRAPHER: ERIC CHRISTISON
DOP: CLEMENT DE HOLLOGNE
STYLISM: HUGO COMPAIN, MARINE DÉVÉ & ROBIN DELATTRE
HAIR STYLIST & MAKEUP: JORGE MORANDEIRA & VIVI JAMET
MODELS & TALENTS: ARTHUR KOPP, ELYAS POLAT, FREEK IVEN, LUCAS EL BALI, MARTIJN FAAIJ, MAMADOU LO, TAKFARINES BENGANA, VALENTIN HUMBROICH, XU MEEN, ABLAYE DIOP, MES LESNE
MUSIC: MAX RICHTER, "SPRING 1"