Campaign
Activation
Social media
Happy Fragrance Campaign
With the launch of Happy, a fragrance made with natural ingredients, Chopard writes the first chapter of a new era. Happy acts as a prism that reveals interior beauty, nature, and pure sentiments. The 360° campaign, composed of several video edits revealing Happy, speaks to the fundamental values of Chopard: joy, femininity and authenticity. The project is the result of a reflection on the affinities between luxury and eco-responsibility and showcases Chopard’s demanding ecological standards and savoir-faire.
Creative Direction & Production: Al Dente
Photographer: Angelo Pennetta
Stylist: Ondine Azoulay
Hair: Christian Eberhard
Make-up: Stephanie Kunz
Set design: Garance du Nord
Model: Andreea Diaconu
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