Chopard Parfum

Film
Print
Branding
Social media
Film
Print
Branding
Social media

Happy Fragrance Campaign

With the launch of Happy, a fragrance made with natural ingredients, Chopard writes the first chapter of a new era. Happy acts as a prism that reveals interior beauty, nature, and pure sentiments. The 360° campaign, composed of several video edits revealing Happy, speaks to the fundamental values of Chopard: joy, femininity and authenticity. The project is the result of a reflection on the affinities between luxury and eco-responsibility and showcases Chopard’s demanding ecological standards and savoir-faire.

Creative Direction & Production: Al Dente

Photographer: Angelo Pennetta

Stylist: Ondine Azoulay

Hair: Christian Eberhard

Make-up: Stephanie Kunz

Set design: Garance du Nord

Model: Andreea Diaconu

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