Holiday Campaign 2019
Breaking with traditional Holiday celebrations, Louis Vuitton invites their close friends to a unique trip. Embodied by the most audacious faces from around the world, this unparalleled cast will share the flurry of excitement that the festive season brings. Shareable, playful and spontaneous, this innovative aesthetic and storytelling are influenced by social media and more specifically real life feed. It has reinforced Louis Vuitton's bond with their audiences, while highlighting their overall product collections such as Women wear, Men wear, Leather goods, Perfume, Jewelry & Watches and Accessories. This newness activation is strategically divided into 10 key chapters. The storytelling teases the audience's curiosity, and follows all the steps to a perfect winter season in the format of “raw content".
CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE
PHOTOGRAPHER: PASCAL GAMBARTE
STYLING: ALEXANDRA CARL
SET DESIGN: SOPHEAR
CASTING: LEONIE HANNE, AIMEE SONG, EMMA CHAMBERLAIN, ALTON MASON, GISELLE NORMAN, BLESNYA MINHER, KLARA KRISTIN, STEFANIE GIESINGER, MARCUS BUTLER, G.E.M., FAN CHENGCHENG, ROLA, ETHAN & GRAYSON DOLAN