2020 HOLIDAY SEASON CAMPAIGN
Boucheron celebrates the Holiday Season 2020 with an emotional 360 campaign, with digital at heart and #SharingHolidayEmotions. During three months and thanks to more than 250 assets, the most stylish Maison of Place Vendôme will accompany its community celebration of the season powered by the emotions of unique ambassadors: Alexa Chung, Dongyu Zhou, Hannah Quinlivan, Jung Eun-Chae, Nour Arida and Rola. Throughout the holiday season, Boucheron highlights the moments when jewelry provokes emotions. Thanks to the personal experiences of the Boucheron new faces, with their own style and personality, they will share some of their genuine emotions and memories linked to the exciting atmosphere of the holiday season.
STRATEGIC CONSULTING, CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PARIS
AMBASSADOR: ALEXA CHUNG
PHOTOGRAPHER: FRANKIEWICZ & ROZNIATA
STYLIST: DANIELLE VAN CAMP
HAIR STYLIST: ALEXANDRY COSTA
MAKEUP ARTIST: GREGORIS