Chinese New Year Campaign
Bottega Veneta ushers in the Year of the Rooster with a capsule collection designed exclusively for the Chinese market. The online campaign rotates superb feathers of majestic roosters in shimmering hues with multicoloured leather goods from the exclusive limited edition, all played over a soundtrack of traditional Chinese guzheng music. The campaign is based on an interactive and narrative vision to optimise brand visibility on WeChat. It also incorporates a personalisation element: users can insert a personal message, voice or text, into the film.
Creative Direction, Direction & Production: Al Dente
Photographer: Linus Ricard
Set Design: Barnabé Nuytten