LV&me is an alphabetic jewellery collection. Its jewel letters are inspired by the iconic Louis Vuitton letters and their trademark trunk rivets. The campaign comprises seven short films as well as an interactive digital capsule: for each word to be completed, a clip is playing, displaying a direct link to Louis Vuitton's e-commerce website. The campaign's viral dimension is further conveyed by short teasers available on social media.
Creative Direction & Direction: Al dente
Music: "Alphabet" by Amanda Lear