Boucheron, Untamed Nature High Jewelry

The Untamed Nature collection reimagines where and how jewelry adorns the body. An uncanny imitation of the natural world but in glittering brilliance: jewelry that grows and thrives in unexpected places. 

These creations retrace the movement of plants and insects, but the campaign brings them to the public through a different lens: a museological lens. It’s the museum that protects the rhythmic dance of the natural world, bringing it to the public in a new frame.

This frame exhibits Untamed Nature, transforming the collection into a game of separation and reveal, if only for this campaign. It’s a brilliantly wistful and animated world, that’s it’s just possible to lay claim to.