The winds of freedom are sweeping across Le Printemps. The FW1819 campaign is inspired by the expectations of a generation looking for affirmation: freedom of expression, freedom to be themselves, freedom to stake out their fashion claims beyond the limits of seasonal trends and diktats. In the studio or out on the street, a myriad of styles and colours are striking poses and strutting their stuff with confidence and nonchalance. In all, 80 images and two videos are firing up this #revolutionmode. The 360° campaign gives them a voice, using every available medias from the street to their screens: billboards, offline, POS, look book, website, social media, as well as the magazine itself, handed out in all Printemps department stores.
Creative direction, direction & Production: Al Dente
Photographers: Benjamin Vnuk, Ronan McKenzie
Styling: Pau Avia
Set Design: Giovanna Martial
Hair: Pawel Solis
Make up: Camille Basson
Models: Valery Kaufman, Ben Allen, Ellen Deweer & Otto Lotz