For the SS20 campaign, Al Dente imagined a stylistic frame to reveal the Marella woman. Evocative of a Hopper painting or a Hitchcock classic, the window offers a pictorial and intimate lens into the rich world of the fashion brand. Intriguing as much as it is familiar, the recognizable angle draws in the viewer to discover the full scope of this campaign composed of more than 100 assets: outdoor, print and complete Instagram activation with dedicated video pills and still images.
The SS20 catalogue presents six main thematics, each offering a different universe inspired by the collection.
Creative Direction & Production: Al Dente
Photographer: Dario Catellani
Stylist: Margherita Moro
Hair: Christian Eberhard
Make-up: Emi Kaneko
Set design: Victoria Salomoni
Model: Stella Maxwell
Casting director: Corinne Liscia