LOU

Social media
Film
Social media
Film

FW19 Campaign

Al Dente created the campaign and lookbook for LOU’s FW19 collection. The campaign honours the legacy of savoir-faire that is so essential to the brand, founded in 1946, through a visual language that merges different eras and defines the timeless outline of the LOU woman. Inspired by the vintage feel of Venetia Scott’s photography, the collection is incorporated in a Mad Men-like world with a Parisienne twist. The compelling LOU spirit is developed visually through the structured silhouettes, sophisticated details and warm colours used across the multiple assets produced: a lookbook, print campaign and dedicated assets for social media including 20 video pills and visuals focusing on the collection details.

Creative Direction, Direction & Production: Al Dente

Photographer: Benjamin Vnuk

Stylist: Danielle Van Camp

Hair: Joseph Pujalte

Makeup: William Bartel

Set Design: Anaick Lejart

Model: Beegee Margenyte

Casting Director: Corinne Liscia

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