Emilio Pucci

Print
Film
Social media
Print
Film
Social media

FW19/20 Campaign

The Emilio Pucci FW19/20 campaign is inspired by Japanese pop culture.The 5 ad visuals, shot by French photographer Arnaud Lajeunie, are an allegory of manga covers.The print campaign is further emphasised in a digital campaign including a series of compelling Instagram video clipsdirected in an innovative style.They use multiple screens to illustrate with humour today’s digital narcissism and 360 pan shots to go from a set toanother and from an outfit to another.

Creative Direction, Direction & Production: AL DENTE

Photographer: Arnaud Lajeunie

Styling: Haley Wollens

Hair: Ramona Eschbach

Make up: Inge Grognard

Set design: Thomas Petherick

ModelS: Kat Carter, Pan Haowen

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