Social media
Campaign
Activation
60TH ANNIVERSARY
Diptyque entrusted Al Dente to create a content series celebrating its 60th anniversary. The main film offers an exploration of 60 years of creation through its iconic symbol: the Oval. In the manner of Russian matriochka dolls, we pass through the Oval window to travel across five themes dear to the house. Like a never-ending journey. To bring modernity while recounting the brand’s history, the content archive is animated using collage and mixed with current content: videos, 3D and GIFs. A dreamy voyage into the world of Diptyque.
CREATIVE DIRECTION: AL DENTE PARIS
MUSIC: NILS FRAHM