Launch of the new Chanel Première watch.
"Because Première is an icon. Because Chanel time isn't that of every woman."
For the launch of the new Première watch, Al dente created an ode to this vision of time and the Chanel woman.
Concept and development of a parallax website, a press kit, a video and PR banner.
Creative Direction & production: Al Dente
Styling: Olivia da Costa
Music: Alan Gay