Chanel's Rouge Crayon de Couleur is an inspiring lip pencil that unleashes Rianne Van Rompey's artistic, fun side. To the bouncy 1970s pop sounds of "Apocalypstick" sung by Jane Birkin, the 360 film plays with bright red pencil strokes infusing a black & white world with giddy life and colour. The campaign offers a unique immersive experience in Chanel's world of beauty. It is also available in billboard format, POS and print.
Creative Direction, Direction & Production: Al Dente
Photographer: Karim Sadli
Styling: Jonathan Kaye
Make-up: Lucia Pica
Hair: Damien Boissinot
Model: Rianne Van Rompaey
Music: "Apocalypstick" by Jane Birkin