Social media
TIKTOK STRATEGY & CAMPAIGN
For the latest Menswear FW21 show by Virgil Abloh, Louis Vuitton entrusted Al Dente to develop its dedicated TikTok strategy. The creative approach is based on energetic movements and a strong connection with the models, in order to communicate the brand’s unique vision of artistic expression. Composed of 9 video pills, the campaign uses TikTok’s best practices and has generated 28 million views, more than 1 million likes and 3,500 shares.
CREATIVE DIRECTION & PRODUCTION: AL DENTE
DIRECTION: REMI LAMANDE