FW21 MEN SHOW
For the latest Menswear FW21 show by Virgil Abloh, Louis Vuitton entrusted Al Dente to develop its dedicated TikTok strategy. The creative approach is based on energetic movements and a strong connection with the models, in order to communicate the brand’s unique vision of artistic expression. Composed of 9 video pills, the campaign uses TikTok’s best practices and has generated 28 million views, more than 1 million likes and 3,500 shares.
CREATIVE DIRECTION & PRODUCTION: AL DENTE
DIRECTION: REMI LAMANDE