Boucheron, Present Meets Past
Quatre is an icon made up of four signature motifs: Double Godron, Clou de Paris, Diamonds, and Grosgrain.
Creative direction & Production
- Al Dente Paris
A sculptural language of strength, elegance, and legacy - born in 2004, reimagined in 2025. A gold tube, a pure line, a radical silhouette: Quatre becomes Quatre Tube. With this campaign from Al Dente, jewelry breaks free.
Form becomes more than adornment, but wearable architecture. The visuals dare: bold contrasts, deconstructed lines, a monochrome punch that claims its space.
Al Dente lends a sharp eye and poetic boldness to give the icon a striking new voice.
The past is a foundation. The present, a stage. And Quatre, always, an emblem.
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