Militant dandyism or audacious brand strategy? Clearly a bit of both went into
Patrizio Miceli’s creation of the Al dente Agency in 2004.
Al dente isn’t an Italian restaurant, even though we do adore cooking up miraculous pasta sauces for our clients.
Al dente is an agency endowed with a cultural understanding of the world of luxury, a real expertise in new media and a vast network of influencers. Al dente creates innovative campaigns that optimise the visibility and the reputation of luxury brands, both on and offline.
The internet is a new Far West that luxury brands are reaching out to conquer. The challenge is to find their online identity without compromising their values or their image.
In this frenzied race dedicated to conquering new fans, Al dente helps you to aim correctly.
The right time, the right place, the right target, the right positioning, the right message...
Being Al dente is being just right
Being Al dente is having that certain je ne sais quoi that makes your mouth water