• Bottega Veneta

Bottega Veneta, Rooster Year

DA & Production
– al dente
– Linus Ricard
Set Designer – Barnabé Nuytten
Direction – Pedro Podesta

In honour of the 2017 Chinese New Year and the Bottega Veneta collection created for this purpose, Al dente cast the most incredible cockerels, seizing all their feathery beauty in a dedicated film.

This digital story with “data orientated" content is part of an interactive and narrative experience, conceived to optimise Bottega Veneta's visibility on Wechat.

The plus : the personalisation option that allows users to add their own New Year message directly into the film as a written or vocal message.
  • Social Media
  • Art Direction
  • Film